We have been advocating sending a calendar invite first for 10 Years.

1. Why this? Why now?

Email Marketing needs to wake up and figure out a way to use a Calendar Invite in campaigns where they make sense.

2. Advocates for sending the calendar invite first

Calendar Invite technology, email marketing, and how one would build out a platform to address the sending of calendar invites.

3. Weekly Post.

We will be posting weekly examples of getting on the calendar failures from marketing campaigns, talking about the markets, and reviewing technology approaches that may work to solve this.

4. Killer Apps using the Calendar Invite

Of course we have an idea already. We have been working on it for 10 years. We believe we have developed a workflow of a killer app or 2 around attempting to simplify this for a large market.